Why Business Analysts Should Stay Out of the Video Game Realm
Next Gen reported that an analyst from SIG believes the PSP will dominate the marketplace within five years.
Here is the article:
http://www.next-gen.biz/index.php?option=com_content&task=view&id=2118&Itemid=2
My question is, has that analyst ever picked up a PSP or DS? The PSP obviously is a monster hardware wise and it has a large movie library but that is pretty much where it ends. There isn't a single game that I look forward to playing on it. Prior to November of last year I could pretty much say the same thing for the DS. However, once I saw what was planned with Mario Kart I bought a DS. This is easily one of the most entertaining games on any system. It's the single reason I have to recharge my DS batteries often. Not too long after that Animal Crossing came out which I then snagged up. It too is a fantastic game that also has a great multiplayer component to it.
I am definitely not in the minority with this. The fine folks at Penny Arcade had a simliar experience.
Ultimately what these analysts have to realize is that it is the games that drive sales, not the hardware. If the games are fun, people will come. (Sadly enough for some gamers this is literally true.) The only way the PSP is going to take over the market is by coming out with games that are accessible to everyone.
The reality of it is the PSP is the cool thing to have, like an iPod. The iPod however, became the best selling MP3 player on the planet because of its quality and ease of use not because it was manufactured by Apple.(If anything that probably pushed some people away.) The PSP on the other hand only got recognition because it was made by Sony and because it promised to port over Playstation 2 games. There have been countless challengers to the gameboy throne. ALL of which were superior hardware wise. But when it came down to which system people played the gameboy always won for the simple reason that the games were unparalled. I'm not saying that is what is going to happen this generation.(They still need to add a browser to the DS and/or email client and movie playback would be nice as well.)
But if the last 3 months have told us anything, it's that Nintendo still knows how to put out a game that can completely consume us for hours on end. And up until right now, Sony hasn't been able to do that on the PSP.
